[Télécharger] Global Brand Strategy: World-wise Marketing in the Age of Branding (English Edition) de Jan-Benedict Steenkamp Pdf Epub

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Auteur : Jan-Benedict Steenkamp
Catégorie : Boutique Kindle,Ebooks Kindle,Ebooks en langues étrangères
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What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses.The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what's their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed?World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Télécharger Global Brand Strategy: World-wise Marketing in the Age of Branding (English Edition) de Jan-Benedict Steenkamp Livres Pdf Epub

Global Brand Strategy - World-wise Marketing in the Age of ~ Global Brand Strategy World-wise Marketing in the Age of Branding . Authors : Steenkamp, Jan-Benedict Free Preview. Equips executives with the tools for launching, strengthening and reviving global brands in a semi-globalized world; Draws on the author's world-class expertise and research in branding and global marketing over the last 25 years, alongside interviews with senior executives and .

Global Brand Strategy: World-wise Marketing in the Age of ~ Global Brand Strategy: World-wise Marketing in the Age of Branding 1st ed. 2017 Edition by Jan-Benedict Steenkamp (Author) 4.7 out of 5 stars 6 ratings

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