[Télécharger] Services Marketing: People, Technology, Strategy de Jochen Wirtz En Ligne

Télécharger Services Marketing: People, Technology, Strategy de Jochen Wirtz livre En ligne

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Télécharger "Services Marketing: People, Technology, Strategy" de Jochen Wirtz PDF Ebook En Ligne

Auteur : Jochen Wirtz
Catégorie : Livres anglais et étrangers,Business & Investing,Marketing & Sales
Broché : * pages
Éditeur : *
Langue : Français, Anglais

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Télécharger Services Marketing: People, Technology, Strategy de Jochen Wirtz Livre eBook France

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